Schibsted gives young audiences what they want: transparency on editorial decisions

The Scandinavian media company is using innovative tools, including bullet-pointed explainers embedded in crime stories, to rebuild trust among young audiences and counter growing news avoidance
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20 trailblazing women in journalism

Interviewers at the top of their game, stars to watch, digital maestros and strategic masterminds - a few of our top picks of women paving the way for others
Jakob Moll, international director of Zetland, on expanding into Finland and beyond

The Danish media outlet has made a good head start in its neighbouring Nordic country, securing 13k annual memberships in a crowdfunding campaign
Supporting Southport's recovery after tragedy, with Andrew Brown of Stand Up For Southport
The Merseyside holiday town is trying to reclaim its identity as a place of happy memories after witnessing three horrific murders and riots. How can news providers help the local community get back on its feet?
The brutal reality of SEO in 2025
Digital media is going through a massive transformation. Two experts from major UK news outlets have pulled back the curtain on what is really happening behind the scenes
Are plugs on social videos worth it?
Changes to platforms and user behaviour make 'like and subscribe' calls to action at the end of clips less efficient. Here is what works and how to do it
How to listen to people who avoid the news, with Shirish Kulkarni, Abdi Yusuf and Rhiannon White
“If you want people to trust you, do trustworthy things," say the organisers of a six-month project between BBC and Media Cymru to understand why marginalised groups do not engage with journalism
Featured story
Algorithms are the new gatekeepers of information. The news industry needs to get its act together
Influencers and AI are becoming prominent sources of news and misinformation. Since regulation and self-regulation are not working, has anyone got any better ideas?
Jobs board
One of the largest enterprise tech news websites seeks a reporter with a track record covering tech industry sectors to join its European editorial team
PR of the week
Cotswolds personal trainer launches podcast to inspire the over 55sPersonal trainer James Hilton has launched a podcast 'Jim's Gym - Inspiring Movement'. James, a specialist in biomechanics and injury recovery from the Cotswolds, runs Jim's Gym, a virtual online space supporting people over 55 to be more active
Freelancers for hire
Features
The four-step subscription lifecycle: engagement, conversion, retention and win-backs
How do the likes of DER SPIEGEL and L'Equipe turn fly-by readers into loyal subscribers? The Audiencer's Madeleine White dives into top case studies, best practices and benchmarks
Why user needs-focused articles perform better
The user needs concept is getting a lot of attention but is it really working? Ringier Media International and smartocto set out to find out
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